K-beauty brand, Kolmar Korea, incorporates sustainable products into its company with an eco-friendly packaging design. With K-beauty on the rise, Kolmar Korea stands out globally with its paper packaging for cosmetic products. The sustainable technology, dubbed Paper Tube, is made with a reinforced waterproof layer of coated paper, which prevents the packaging from getting soggy. This has been the main reason that beauty companies shy away from paper containers. Kolmar Korea, however, has invested in the coated technology, which can also withstand the weight of up to 50 kilograms (110 pounds).